CJ Michael · UGC creator · New York
I turn real routines, honest reactions and sharp storytelling into brand content people choose to watch.
Direct-to-camera, demos, unboxings, voiceover and lifestyle creative—concepted, filmed and edited for organic social or paid media. Watch the samples below, check the rate card, book the slot.
Selected partnerships and product stories across technology, wellness, fitness, music, community and travel.
Meta · Scaled Creator Program — Member since October 2026
Accepted into Meta’s creator program, including 1:1 Meta Expert access, weekly creator events and challenge invitations.
Meta
New York Knicks
New York Rangers
adidas
Azzaro
Minute Maid
Mercedes-Benz
Your Shot
AlphaTheta
Pioneer DJ
DJI
BodyHealth
The Edge Fitness Clubs
Mad Rabbit
Collective Retreats
Tote & Carry
ICU Eyewear
PUMA
Russell Athletic
Senna House Scottsdale
Elsewhere Brooklyn
GLDSELECTED BRAND PARTNERSHIPS, FEATURES AND CREATIVE COLLABORATIONS. · HOVER OR TAP THE BANNER TO PAUSE IT.
The featured samples, playable right here: a household-product demo, a live paid campaign, and the two stories brands keep replying to.
Spring break had the living room looking like a whole event — so the Power Mop goes to work on camera, Luther on the soundtrack, no staged spotlessness.
Why it works
A household staple shown inside a real dad-life moment. The mess is believable, the fix is visible, and the product is the payoff.
STILL FROM THE PAID STORY
PAID CAMPAIGN · STORY LIVE OCT 2026
Work that fits the life — not the other way around.
Paid Story delivered for Indeed Flex through Glewee, built on picking shifts around family, training and gig life — with a Reel follow-up in production.
A contracted campaign for the flexible-work app: Story live October 2026, Reel in production. App-first storytelling — availability in, matching shifts out, same-day pay as the closer.
Why it works
The creator’s actual schedule is the story. A father of three with a DJ calendar doesn’t have to act the use case — he lives it.
CJ’s Head of Yes entry — saying yes to DJing when he didn’t DJ yet, with two weeks to learn. That yes led to the Mets, Adidas, Macy’s and Estée Lauder.
Why it works
A true origin story with a clear arc — setup, risk, proof. Virgin replied overnight: “Now that’s how you say YES.”
A sponsored AI story led by character, timing and a relatable problem—not a feature list.
Why it works
Humor lowers the sales barrier while the product remains central to the payoff.
If your browser blocks an in-page player, select “Watch on TikTok” or “Open original” beneath that piece.
No DM math. Pick the deliverable, book the slot — every rate includes concept, filming and edit.
RATES COVER CREATION AS LISTED. PAID USAGE, WHITELISTING, RAW FOOTAGE AND EXTENDED TERMS ARE SCOPED SEPARATELY. TYPICAL TURNAROUND 5–7 DAYS FROM PRODUCT RECEIPT AND AN APPROVED BRIEF.
Book a UGC slot → ugc@thecjmichael.lifeEvery piece starts with a reason to stop, makes the value easy to see and lands on a next step that feels natural—not forced.
CJ’s Head of Yes entry — saying yes to DJing when he didn’t DJ yet, with two weeks to learn. That yes led to the Mets, Adidas, Macy’s and Estée Lauder.
Why it works
A true origin story with a clear arc — setup, risk, proof. Virgin replied overnight: “Now that’s how you say YES.”
The follow-up reel reacting to Virgin’s comments — including “YES Maestro! Say yes, figure it out after” — and the story behind his dad’s nickname for him.
Why it works
Turns brand engagement into a second story beat, deepening the original entry instead of just resharing it.
A sponsored AI story led by character, timing and a relatable problem—not a feature list.
Why it works
Humor lowers the sales barrier while the product remains central to the payoff.
Meta credential
Also a Meta Scaled Creator Program member since October 2026, with 1:1 Meta Expert access.
Recreating an iconic movie scene turns a thank-you to ICU Eyewear into a native, character-led reel.
Why it works
A recognizable cultural moment earns attention while the eyewear stays woven into the joke.
The product enters a real pre-workout habit, giving the recommendation a clear use case and personal reason to believe.
Why it works
Demonstration and lived experience answer “when would I use this?” without overexplaining.
A first-person EV test drive puts the driving experience at the center of a clear, conversational take on going electric.
Why it works
Real-world use and an honest point of view make the technology feel tangible, useful and easy to understand.
